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Sony Ericssalong presently centralizes along the categories of: music, camera, business (web and email), design, all-rounder, and budget focused phones.
Its four vauntingly categories are:
* The Walkman-branded W series music phones, set in motion in 2005. The Sony Ericsson W-series music phones are famed for being inaugural music-centric series mobile phones, prompting a intact new market for portable music that was underdeveloped at time. Sony Ericsson’s Walkman phones stimulate antecedently been commercially endorsed past crop up stars Christina Aguilera and Jason Kay crossways Europe.
* Cyber-Shot-branded line of phones, established in 2006 in recently models of K series phones. This range of phones are focused along the quality of the camera included with the phone. Cyber-shot phones e’er let in a flash, some with a xenon flash, and as well let in auto-focus cameras. Sony Ericsson recoiled turned its orbicular marketing campaign for Cyber-Shot phone with the establish of ‘ne’er omit a Shot’. The campaign featured top distaff tennis players Ana Ivanović and Daniela Hantuchova. Along February 10, 2008, the series holds been expanded with the announcement of C702 and C902 phones.
* BRAVIA-branded line of phones, set in motion in 2007 Japan market only. Two Now, mobile phones (FOMA SO903iTV and FOMA SO906i) uses BRAVIA brand. BRAVIA branded phone are capable to check 1seg telluric television.
The * UIQ smartphone range of mobiles, brought in with P series in 2003 with introduction of P800. They are noted for their touchscreens, QWERTY keypads (along to the highest degree models), and use of the UIQ interface Platform from Symbian OS. This owns since expanded into the M series and G series phones.
* XPERIA range of mobile phones, heralded past Sony Ericssalong XPERIA X1 along February 2008 at roving World Congress (erst 3GSM) held in Barcelona Spain , accepted opened door for integratialong of Windows roving operating System into Sony Ericssalong powerhouse smartphones. XPERIA was the maiden trademark encouraged past the Sony Ericsson as its possess and is designated to furnish technical convergence among its target user base .